What is a movie tagline?

A movie tagline is a phrase or sentence used in promotional materials for a film, usually appearing on posters, trailers, and advertisements. The goal of a tagline is to capture the essence of the film in a memorable and catchy way that attracts audiences and generates interest. Taglines often emphasize the genre of the movie, its main theme, or the characters and their struggles, and are designed to make an emotional connection with potential viewers. Some iconic movie taglines include "May the Force be with you" from Star Wars, "In space, no one can hear you scream" from Alien, and "Just when you thought it was safe to go back in the water" from Jaws.